Working Hard Isn’t Enough: The Unspoken Rules That Shape Your Career

Working Hard Isn’t Enough: The Unspoken Rules That Shape Your Career With Ricky Koo
Thursday, Aug. 13, 2026 | Noon PT
Virtual via Zoom
Hosted by UCLA Alumni Association, open to all UC alumni
As a first-generation immigrant, career coach Ricky Koo was taught to work hard, stay humble, and let results speak. Sound familiar?
Here’s the thing: You can be great at your job and still be misunderstood, overlooked or underestimated.
In this webinar, Ricky Koo — a first-generation immigrant who rose through the ranks to become a corporate executive before building his own professional coaching business — breaks down what actually shapes how you’re perceived at work, and how to take control of your professional narrative without being fake, loud or political in ways that feel misaligned. This isn’t about self-promotion. It’s about self-definition.